Forty years of experience in the cosmetics industry, the ability to make the most of an important heritage, to understand the present and anticipate the future: these are the solid premises thanks to which Arturo Pegorin – together with his sons Gianni and Federico, in 1988 created Alter Ego Italy, the flagship brand of AGF88 Holding, an Italian group that for over 70 years has been one of the leading manufacturers of professional hair care products.

To celebrate its 30th anniversary, Alter Ego Italy has organized an international three-day convention in Malta from the 27th to the 30th May 2018, dedicated to training, creativity and fun.