Description

ACTION
– Progressive and balanced toning action
– Neutralizes unwanted warm underlying tones
– Delicate formula with eco-certified Inca Oil & Active Shine Complex
– Zero ammonia for excellent scalp comfort and total respect of hair structure
– Outstanding longer lasting brilliance

AVAILABLE TONES
• PURE WHITE ICE-COLD effect, ideal for neutralizing underlying soft yellow tones, perfect for cool blondes
• PURE PLATINUM ASH-BLONDE effect, ideal for neutralizing underlying yellow-orange tones, perfect for steely blondes
• PURE CARAMEL CARAMEL-BLONDE effect, perfect for enhancing warm tones
• PURE CIPRIA PASTEL-BLONDE effect, ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes

MIXING
1:2 – 30 gr Pure Toner + 60 ml Cream Co-Activator

The new pure toner must be always be mixed with Cream co-activator 10 vol. (3%) in order to reach perfect synergy between the active ingredients and the cosmetic action.

SIZE
– White (60 ml)
– Platinum (60 ml)
– Caramel (60 ml)
– Dusty Pink (60 ml)